World Art Utopia

The Vision 3D mural by Cheone, Casa Maiocchi, Milan, Lombardy, Italy

A tall gable wall of a cream-coloured apartment block in Milan, painted by Cheone to copy the building’s own facade and then distort it. Painted windows with blue reflections, cornices and small balconies with wrought-iron railings and green plants seem to bend, sag and drip down the wall, as if the architecture were melting. A pitched roof with a chimney and TV aerials tops the wall against a blue sky. At the bottom the wall is still a plain grey ground with a few loose sprayed shapes, and the arm of a white boom lift rises in front of it. A real apartment block with balconies stands on the right, and a vertical sign reading “Agenzia Viaggi” hangs at the lower right.
Artwork FileMilan · Italy
Gone2022

The Vision

Cheone (Cosimo Caiffa) · “The Vision”, trompe-l’oeil art wall for MV Line Group, July 2021 · Casa Maiocchi, Corso di Porta Romana, Milan, Lombardy

Photo as published on Street Art Utopia; photographer not named. The boom lift and the unpainted grey base of the wall suggest it was taken before the work was finished; the commissioner shows photos of the finished wall on its project page

  • #Cheone
  • #TheVision
  • #CasaMaiocchi
  • #PortaRomana
  • #Milano
  • #TrompeLoeil
  • #ArtWall
  • #MVLine
  • #Gaudi

Cheone, the street artist Cosimo Caiffa from Gallipoli, painted “The Vision” on the blind side wall of Casa Maiocchi on Corso di Porta Romana in Milan, and it was unveiled on 26 July 2021. The trompe-l’oeil copies the 1920s building’s own windows, cornices and balconies and makes them bend and melt, in a nod to Gaudí’s Casa Batlló. It was an advertising art wall for the sun-shade maker MV Line Group and was announced as temporary; in February 2022 a new Cheone mural, “Time to Fly”, was reported on the wall.

5 things to know

  1. An advert that meltsThe commissioner, MV Line Group, makes sun and insect protection for homes. Its project page says the idea is the clear split between the lower-floor windows, protected by its sun shades, and the rest of a building that seems to melt in the heat without them. Collater.al: “It is no coincidence, in fact, that all the painted windows that are not protected by red curtains seem to melt from the heat.” MV Line · Collater.al · Comune di Gallipoli
  2. The building copied, then bentCasa Maiocchi was designed by the architect Piero Portaluppi in 1920, according to the Italian press. MV Line says Cheone recreated the building’s facade on the blind side wall “con gli stessi elementi architettonici utilizzando lo stesso colore” (with the same architectural elements, using the same colour) and then distorted its perspectives, planes and symmetries. MV Line · Finestre sull’Arte · Artribune
  3. Gaudí in MilanFinestre sull’Arte and Collater.al both name Gaudí’s Casa Batlló in Barcelona as the inspiration; Artribune compares it with Casa Batlló and Casa Milà. Finestre sull’Arte · Collater.al · Artribune
  4. Meant to be temporaryMV Line announced it as “Visibile dal 26 luglio al 30 settembre” (on view from 26 July to 30 September). In December 2021 it got a Christmas makeover, due to be finished on 3 December, with 3D garlands on the balconies, lights and a Father Christmas, and MV Line said it would be on view until 31 December 2021. MV Line · MV Line, Christmas
  5. A wall that changesThe wall is an art wall run with Clear Channel Italia. In June 2021 Mentelocale reported Cheone’s “Il Titano” for the brand Casavo at Corso di Porta Romana 111/113, on view until 30 June 2021. On 27 February 2022 Civita reported a new Cheone art wall, “Time to Fly”, on the wall at Corso di Porta Romana 111 “riqualificata da Clear Channel Italia”; its photo shows the same gable with two hands releasing butterflies. Mentelocale · Civita · YouMark

Check-in guide

📍
The side wall of Casa Maiocchi on Corso di Porta Romana, Milan. The commissioner gives Corso di Porta Romana 111 (MV Line); most of the press gives 113 (Finestre sull’Arte, SiViaggia); Collater.al says “between numbers 111 and 113” (Collater.al).
🧭
The Maps button opens the OpenStreetMap address point for Corso di Porta Romana 111 (45.4538079, 9.1996834). The point for no. 113 is about 19 m away (OpenStreetMap).
👀
MV Line describes the walk: “si parte dalla facciata di Corso di Porta Romana 111, si volta poi l’angolo” (you start at the facade of Corso di Porta Romana 111, then turn the corner) (MV Line).
🦋
Do not expect to find “The Vision”. It was announced as temporary, and in February 2022 Civita reported “Time to Fly” on the wall. We found no dated report of what is on the wall now (Civita).
Open in MapsCommissioner’s page

Sightings

  1. 202126 Jul

    Unveiled, per MV Line

  2. 202126 Jul

    Artribune report

  3. 202127 Jul

    Collater.al: on view until 30 Sep

  4. 20211 Aug

    Finestre sull’Arte

  5. 202117 Dec

    Christmas version, until 31 Dec

  6. 202227 Feb

    Civita: “Time to Fly” on the wall

  7. 202517 Nov

    In SAU “Amazing 3D Murals by CHEONE!”

  8. 202614 Jun

    street-artwork.com listing

  9. 20267 Oct

    In SAU “40 of the Most Loved Photos”

Every stamp links to the dated source. Amber stamps are reports, listings and reposts; none of the photos we found carries a camera date. The red stamp is Civita’s report of a new mural on the same wall, with a photo of the gable showing “Time to Fly”. The street-artwork.com entry was added on 14 June 2026 with a photo “published on 14-06-2026 by an unknown hunter”; it does not say when the photo was taken, so we do not count it as a sighting. The SAU stamps show the same picture again and say nothing about whether the mural is still there. Il Giornale’s article carries the date 25 September 2022 but describes the work as on view until 30 September; see The facts.

On the record

MV Line Group26 July 2021

MV Line Group incontra l’Arte con “The Vision”, la nuova opera street art a Milano firmata Cheone

“Visibile dal 26 luglio al 30 settembre.”

“On view from 26 July to 30 September.” The commissioner’s project page gives the address as Corso di Porta Romana 111, the wall as 214 square metres “riqualificata da Clear Channel Italia” (refurbished by Clear Channel Italia), and explains the split between the shaded lower windows and the melting floors above.

Read

Artribune26 July 2021

Nuovo murales di Cosimo Cheone a Milano che dialoga con Portaluppi

“I cornicioni e le mensole delle finestre si piegano e si torcono come materiale plastico; una fila di balconi, percossi da un’invisibile forza tellurica, pare aprire uno squarcio, simile ad una bocca dentata.”

“The cornices and window ledges bend and twist like plastic; a row of balconies, struck by an invisible seismic force, seems to tear open a gash, like a mouth full of teeth.” By Giorgia Basili. The article places the mural “Sul fianco cieco di Porta Romana 113” (on the blind side of Porta Romana 113) and does not give its title.

Read

Finestre sull’Arte1 August 2021

A Milano nasce un murale ispirato a Casa Battló di Gaudì: è “The Vision” di Cheone

“Inaugurata lo scorso 26 luglio, The Vision è una grande opera a trompe l’oeil che dà quasi l’impressione che le finestre del palazzo si stiano sciogliendo.”

“Unveiled on 26 July, The Vision is a large trompe-l’oeil work that almost gives the impression that the building’s windows are melting.” The article names the building as Casa Maiocchi at Corso Porta Romana 113 and the commissioner as MV Line Group.

Read

MV Line Group17 December 2021

The Vision: it’s Christmas Time

“Cheone accende il Natale con installazioni e ghirlande natalizie in 3D sui balconi, speciali luminarie e un Babbo Natale che porta in dono ai Milanesi delle cartoline che lo stesso artista lascerà in omaggio in tutti i negozi del corso a sostegno delle attività locali.”

“Cheone lights up Christmas with installations and 3D Christmas garlands on the balconies, special lights and a Father Christmas who brings the Milanese postcards that the artist himself will leave as gifts in all the shops along the street, in support of local businesses.” The post calls this version “The Xmas Vision” and says it will be on view until 31 December 2021.

Read

Civita27 February 2022

Time to Fly: il nuovo artwall di Porta Romana

“Una nuova e colorata opera d’arte primeggia sulla parete di Corso di Porta Romana, riqualificata da Clear Channel Italia.”

“A new and colourful work of art stands out on the wall of Corso di Porta Romana, refurbished by Clear Channel Italia.” The new art wall, “Time to Fly”, is also by Cheone and shows two hands releasing butterflies; the article places it at Corso di Porta Romana 111.

Read

The facts

Artist
Cheone, the street artist Cosimo Caiffa, born in Gallipoli in 1979 (Finestre sull’Arte, Artribune, MV Line, Comune di Gallipoli) Checked
Title
“The Vision”, in English in the original (MV Line, Finestre sull’Arte, Collater.al, greenMe); the Christmas version was called “The Xmas Vision” (MV Line) Checked
Commission
Advertising art wall for MV Line Group, made with Clear Channel Italia and Street Art in Store, the artists’ team Cheone belongs to (MV Line, Finestre sull’Arte, Artribune, Collater.al) Checked
Building
Casa Maiocchi, designed by Piero Portaluppi in 1920; Finestre sull’Arte says it was completed in 1929, and Artribune that a floor not in the original design was finished that year (Finestre sull’Arte, Artribune, SiViaggia, greenMe) Reported
Address
Corso di Porta Romana 111 according to the commissioner, Art Vibes and the town of Gallipoli (MV Line, Art Vibes, Comune di Gallipoli); Corso di Porta Romana 113 according to Finestre sull’Arte, SiViaggia, Artribune, greenMe and Artuu (Finestre sull’Arte, SiViaggia, Artribune, greenMe, Artuu); “between numbers 111 and 113” according to Collater.al (Collater.al). We found no official record and lean towards 111, the commissioner’s address Conflicting
Wall
The blind side wall of the building, 214 square metres (MV Line, Art Vibes, Artribune) Checked
Technique
Paint only, a trompe-l’oeil that repeats the building’s own facade and distorts it (MV Line, Artribune, SiViaggia, Finestre sull’Arte) Checked
Inspiration
Gaudí’s Casa Batlló in Barcelona (Finestre sull’Arte, Collater.al, Artribune) Checked
On view
Announced from 26 July to 30 September 2021; a Christmas version, due to be finished on 3 December, was announced as on view until 31 December 2021 (MV Line, Collater.al, MV Line, Christmas) Checked
Status
Gone 2022. On 27 February 2022 Civita reported a new Cheone art wall, “Time to Fly”, on the wall at Corso di Porta Romana 111 refurbished by Clear Channel Italia, the same description MV Line and YouMark used for the wall of “The Vision”. Civita does not say in words that “The Vision” was painted over; its photo shows the same gable, as far as we can compare it with the photo above, with the new mural (Civita, MV Line, YouMark) Checked
Il Giornale’s date
Il Giornale’s article is dated 25 September 2022 on its page, yet it says “Il murales “The Vision” è visibile fino al 30 settembre” (The Vision mural is on view until 30 September) and repeats the July 2021 launch details. We lean towards MV Line and Civita, which put the end of the display in 2021 and a new mural on the wall by February 2022 (Il Giornale, MV Line, Civita) Conflicting

Related

All sources (17)

This work

The wall before and after

Map

Artwork File · Last checked 8 October 2026 · Certainty labels follow How We Verify Art · All Artwork Files